A local artist was commissioned under instruction by the band to carry out the original artwork for the logo in 1978. It was actually a portrait of a drunken vagrant sitting on the pavement outside the Borough underground station near London Bridge. Since that time there have been numerous Iron and Bronze Age Pagan artefacts unearthed throughout Britain with carvings and casts of an old mans head, possibly Druid, bearing an uncanny resemblance to the logo. One such relic, a large Bronze shield has the raised head emblazoned in the centre with smaller heads around the perimeter giving the impression of a central figure surrounded by lesser deities. Pagan Altars initial concept was of creating an image, not necessarily evil, but with the feeling of a dark power, a Sorcerer, Magician, Wizard or Druid. An entity drawn from the distant past, an ageless omnipotent being whose legacy of power has caused him to resurface in folklore time and time again with many names and guises such as Merlin, Gandalf and so on. Still the same being and still definitely, very Pagan.